Not everybody needs to discover something absolutely new. Entrepreneurs can , however, build a strong value proposition by working with existing products, processes, supply chain, value chains and customer insights.

1. Product Usage Innovation by finding  new uses for existing products. 

Case-let : Vélib', the self-service bicycle hire scheme adopted by the City of Paris and invented by JCDecaux was one way where JC Decaux created a completely new category of bicycle mass transit system.  JCD...