Tourism is an important component of the big business of leisure that sells a destination or a place product. The characteristics of a place product are:

· Spatial scale: a place is inevitably one component in the hierarchy of spatial scale, a characteristic unique to the place product. The potential holidaymaker buying Goa may be simultaneously purchasing other levels of hierarchy - the hotel, India, east etc. A different structured hierarchy may create a different product.

· Multi sold: The...