Subhiksha's setback in organized retail highlights some of the critical failures in execution of a growth strategy.

1. Failure to understand and compete with Kirana or 'Mom and Pop' stores. The Kirana stores offer convenience, sophisticated CRM, credit  etc.  The model for retail stores is to co-exist with a Kirana store, and work out a model, or a 'role in customer's life'

2. Build scale at any cost. Subhikha's case shows how they went about a debt-driven growth and had a very low equity base ...
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