90% of entrepreneurs or businesses spend a lot of time and effort on product development, infrastructure and other areas. But very few of them spend adequate time on the consumer. This can be attributed to the fact that they think 'they know' what the customer wants or they have a big ego about what they think is right.

It is this ego or gut-feel (which encouraged them to be entrepreneurs in the first place) which impedes their connection with their customers. The lack of understanding of cust...
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